Dr. M. Özgür Seçim was born and raised in Eskişehir, Turkey, 14/6/1982. He holds a PhD. (2013) from the department of ‘advertising‘ of the University of the Ege and a BA. (2006) degree on ‘public relations&advertising‘ (2006) from Eastern Mediterranean University. He has worked as an research assistant during his PhD. process (2009-2014) in University of Izmir Economics and currently he is an Associate professor in the faculty of Communication of the Aydın Adnan Menderes University since 2014. Dr. Seçim’s main research interests are political branding, advertising theories and minorities. He is an author of several refereed papers in international scientific journals and conferences and has served as a visiting professor in many European Institutions. He is a member of Communication Institute of Greece since 2016 and served different administrative duties such as head of public relations&advertising department, vice-dean,